Job Description : The Purpose


The purpose of the Local Fundraiser job is to find new long term committed supporters for your Local Wildlife Trust, using the well established and successful Soft Approach Method.

  • Interesting, (sometimes challenging!) part-time opportunity with flexible hours, for a good cause
  • Temporary or Permanent
  • Although there is no selling involved, some experience of working in a professional environment  - maybe in sales/marketing/promotion - is desirable
  • You'll have a genuine interest in all things wildlife and will appreciate the health benefits of walking exercise
  • You'll have some understanding of the basics of being assertive
  • Mature and graduate applicants particularly welcome
  • Access to own transport required (bicycle OK in large towns/cities)
  • Home based, but with travel in your local area required, for which you will need your own transport

The Hours:



The job involves meeting residents at their homes, so you are advised to concentrate your effort to the times of day when residents are most likely to be at home, and receptive. This means weekday afternoons/evenings and/or weekend afternoons.

To get a reasonable result both for yourself AND for the charity, it will be necessary to put in enough time to call on approx. 320 houses per week (fewer in more rural areas). To achieve this, you would normally have to put in an average of 16 hours per week (typically 4 hours a day on 4 separate days of the week), approximately half of which would be spent doing 1st Calls* and half spent doing 2nd Calls*.

*See “Soft Approach Method” on this page for further info.
 
We suggest these working times  in order to get the best results with the least effort:


March - October 

Weekday evenings between 5pm – 9pm
Weekend afternoons between 2pm - 6pm (weekend working is entirely optional)
The best results will always come from choosing a weekly routine and then rarely departing from it.

November - February

Start and finish times are earlier than during March - October, to take account of reduced daylight.


The Place Of Work:



You will be home based with some travel in your local area required. We will give you an exclusive area in which to work:

  • Urban, suburban and semi-rural/rural residential areas featuring households largely in social/economic classifications A and B (C1) - middle-high income "white collar" professionals, typically aged 40+

  • Find out if your immediate area is suitable by typing in your postcode to: http://www.checkmyfile.com/postcode-check/EH26-9NL.htm

At first, you usually work near where you live and extend outwards. Most Local Fundraisers are prepared to travel up to 30 minutes by car/bicycle to reach areas beyond their immediate locality. We endeavour to give you enough exclusive "territory" to sustain you for 3 years before having to return to the start point.

Although most of the actual work is done on foot, you’ll find that having your own transport – Car (essential in winter) or Bicycle (if you live in a city or large town), will massively increase your productivity. Why? See FAQs


The Soft Approach Method

The 1st Call


Typically, for the first 2 hours of each working “session”, you:

  • Walk around the selected area, visiting on average 80 houses (the more the better!), speaking briefly and respectfully to residents on their doorsteps, using the simple Soft Approach script.
  • Ask a simple YES/NO question to identify those who'd be prepared to think about supporting the wildlife charity and then leave a reusable booklet about the charity. 
  • Make an informal arrangement to collect the booklet another time, usually the following day.
  • It's important to resist the temptation to engage residents in a conversation at this stage. The booklet will "do the talking" for you. You need to use your time to get around as many houses as possible in the time available.
In line with current fundraising best practice, you will not be working in any officially designated No Cold Calling Control Zones(NCCZ) and that you will ALWAYS be respecting signage at doors which indicates that Cold Callers are not welcome.

https://www.fundraisingregulator.org.uk/wp-content/uploads/2016/06/FR-Rulebook-Door-to-door-fundraising.pdf

The 2nd Call


After 2 hours spent on 1st Calls, you spend up to another 2  hours:

  • Retracing your steps from the previous day's 1st Calls and trying some of the "no reply" houses again in order to leave more booklets with interested parties, whilst:
  • Returning to collect booklets that you left during previous 1st Call sessions.
  • Finding out whether residents are interested in becoming supporters of the Wildlife Trust.
  • Filling in a Direct Debit form for those who wish to contribute.

In all cases, you ensure that your attitude is friendly and informal, and that you are NOT selling, or persuading residents to “do something”. You’ll find that the vast majority of the people you meet on the doorstep will be polite and friendly. Some will even thank you for calling on them in such a pleasant manner. This side of the job is rewarding in itself, and even if people have decided not to support the Wildlife Trust, they will at least be better informed about it, and may support it in the future.



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